Understanding e-Marketing

Understanding e-Marketing
E- Marketing, also referred to as web marketing, online
marketing, or Internet Marketing, is the marketing  of products or
services over the Internet. E-Marketing is essentially part of marketing.
So let’s try to understand where it fits within the subject of marketing
The American Marketing Association (AMA) defines marketing
as follows:
Marketing is an organizational function and a set of processes
for creating, communicating and delivering value to customers and
for managing customer relationships in ways that benefit the
organization and its stakeholders.
Therefore we can see that E -Marketing by its very  nature is
one aspect of an organizational function and a set of processes for
creating, communicating and delivering value to customers and for
managing customer relationships in ways that benefit the
organization and its stakeholders. As such an aspect, E-Marketing 
has its own approaches and tools that contribute to the achievement
of marketing goals and objectives.
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E- Marketing ties together creative and technical aspects of the
Internet, including design, development, advertising, and sales. E-
Marketing does not simply entail building or promoting a website, nor
does it mean placing a banner ad on another website. Effective E-
marketing requires a comprehensive strategy that synergizes a given
company's business model and sales goals with its website function
and appearance, focusing on its target market through proper choice
of advertising type, media, and design.